No matter the age, size or specialization of your business, a logo is a must have. A logo is a strategic tool to serve to further the reach and influence of your business – it’s not art
That said, let’s give you more reasons to inspire and back your decision.
- Speaks your Identity
Your logo serves to mark ownership on your product and services while at the same time revealing your identity in the simplest way possible. It tells the world who you are; the type of product or service you offer or what you sell.
2. Invites prospective clients to get to know you
It’s your face. Where no one has ever had or seen your brand. Your logo is your face. It might travel far and wider on your products and services than your name might go; thus, it ought to be designed to pique the interest of every potential client/ customer it meets.
3. Your logo distinguishes you from the competition
No matter how narrow the scope of your logo might be, it always ought to distinguish your business from the competition and dare to entice every potential client better than the rest. That’s what we all want, to make the sale!
In a saturated market, a good logo can contribute to your success and in emerging markets the efficiency of your logo will help you get ahead of your competition
A lot of research usually has to go into this because surely there’s someone out there doing the business you’re doing. Every effort has to be made to pull out your own identity.
4. A logo facilitates brand loyalty
You cannot be loyal to someone you don’t know; better yet someone you cannot identify with. Brand loyalty is the desire of every business and the homely attachment of customers.
5. A logo can be everywhere
Logos can go on everything from packaging to clothes and everywhere including your store front, social media and website; everywhere you want to be.
With these out of the way, consider also our blog on the types and aspects of different types of logos