You probably already know a thing or two about branding… let’s get just a bit more.
Branding is one of the most important aspects of any business. A brand is the face of a business! An effective brand strategy gives you a major edge in increasingly competitive markets.
Thanks to the fast paced technology, customers receive thousands of advertisements from different brands each day. Despite that, every brand/business wants their business to be the customer’s first choice. This demands going back to the basics; of understanding what a brand fundamentally means and having a clear grasp of what makes a brand successful.
A brand isn’t just a fancy company logo; it’s an image that is created in the minds of consumers to increase reputation and awareness of a business. A recognizable and loved brand is one of the most valuable assets a company owns. It is the customer’s overall perception of your business built on relationship.
Jeff Bezos (Founder of Amazon) says;
“Your brand is what other people say about you when you’re not in the room.”
Building a brand image means increasing customer loyalty towards your company. What is your promise to your customer?
Branding involves how, what, where, when and to whom you plan on communicating and delivering on your brand messages.
- Define your brand – Business core, purpose and goal
- Visualise your brand – avail your brand for customer interaction
- Get the word out on your brand – advertising channels for your brand
- Progressively improve your product to sustain and build your brand.